Team Details

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Britta Balden
CEO & Strategy, Finance

  • More than 30 years of experience in management (PWC, KPMG, Daimler-Benz, Hochtief)
  • Founder of three start-ups, Retail@Link,  EGerLink and SmartLoC
  • More than 20 years of experience in digitization,
  • Former member of the AHK Board in Athens,
  • Supply Chain Collaboration Domain Expert,
  • Leading role in H2020 projects SELIS and ICONET
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SmartLoC helps international trading partners to simplify the order to payment cycle through easy, digital and secure collaboration, IoT based multimodal tracking and secure and easy payment and collection.

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